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Keynotes V2


Start your tour at EXPO PACK Guadalajara, inspired by international experts in the packaging industry!

We start the 3-day event with world-class speakers who will share their experience and knowledge in global trends of the packaging industry.

2 International Speakers
Keynote Speakers and Panelists from Top Brand Owner Companies.
June 11, 12 and 13 - 10 am to 11 am



The role of packaging in e-commerce

June 11, 10am - 11:00am

Speaker: David Luttenberger


As consumers embrace online shopping more and more, packaging for e-commerce and its strategies are changing the face of the industry.

Retailing chains, brands, and different actors up and down the value chain need to rethink their brand and packaging strategies to better respond to consumers' expectations of online purchase and delivery of goods

David Luttenberger will present valuable insights in this regard so that brand owners and retailers can generate better consumer experiences from packages designed for e-commerce.


David is one of the most prominent international authorities in packaging innovation. He is the current Global Packaging Director of Mintel, an international research and market intelligence firm. David is the only permanent jury of the prestigious DOW Awards for Packaging Innovation.

His 25 years of experience in the industry allow him to understand and communicate with eloquence his deep vision of the development of packaging and its innovation. David has succeeded in positioning both the business and the innovation of packaging in perspective for different players in the entire value chain: brand owners, retail chains, designers and converters.


Top Brand Owners Experts Panel

June 12, 10am - 11:00am

Top representatives of consumer packaged goods companies, CPGs, will discuss at this Panel how to successfully overcome current challenges in packaging and processing operations.


Scientific knowledge for brand owners to face the challenges of the Circular Economy

June 13, 10am - 11:00am

Speaker: Alejandro Salgado Montejo


Alejandro Salgado Montejo will explore several cases and global studies that have implemented computational, experimental and behavioral models, and how these can be applied to develop more sustainable practices through packaging. This conference will explain how through a scientific approach and technologies available today, it is possible to develop algorithms that detect whether the packaging of a product correctly transmits a sustainable message or care for the environment or does not.

Alejandro will teach how to design structured and effective systems that educate and guide the consumer towards sustainable or environmentally friendly practices in their daily behaviors.


Alejandro is an international expert in the application of knowledge based on science for packaging design and innovation. He has a PhD in experimental psychology from the University of Oxford, in the United Kingdom, is a member of the Multisensory Marketing Center of the Norwegian Business School, BI, and associate professor at the University of La Sabana in Colombia. Alejandro is the co-founder and CEO of Neurosketch, a progressive and visionary firm dedicated to the application of scientific methods to help companies innovate and develop multisensory packaging / products that generate lasting emotional commitment, powerful consumer experiences and sustainable relationships.

Free access for attendees of EXPO PACK Guadalajara 2019.

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